Awareness

Rethinking travel for neurodivergent customers

Edina Da’Silva

February 10, 2026

Nearly half of neurodivergent travellers report negative travel experiences, highlighting a major accessibility and business gap. NeuroSpecial is partnering with leading universities to research equitable travel and launch a pilot programme for neuro-inclusive customer care.

Nearly 49% of neurodivergent travelers report negative experiences when travelling. This isn't just an accessibility issue; it's a huge lost opportunity for the industry.

NeuroSpecial are tackling this structural barrier head-on! We’re proud to announce our partnership with the University of Hertfordshire Business School's Dr. Allan Jepson, PhD., Professor at Management Center Innsbruck, Austria, Professor Raphaela Stadler and Swansea University's Professor Brian Garrod for research into equitable travel.

This research is informing our new pilot program to co-create exceptional, neuro-inclusive customer care experiences.Ready to innovate and gain a competitive edge? Read the full post for the data and details on how to get involved in our pilot!